BRAND AND LOGO ANALYSIS

The sign and distinction which totally express the brand’s character and history through a graphic representation.

Target: birth of an element/brand with unique features, which can be identified for its own importance regardless of its future market and product developments.

• CREATIVE CONCEPT ANALYSIS
• SEARCH FOR THE PLACE OF INSPIRATION OR WHERE IT BELONGS
• ANALYSIS OF THE ORIGINS
• CULTURAL BONDS ANALYSIS
• THE BRAND NAME
• SEARCH FOR ANTECEDENTS
• GRAPHIC EXPRESSION OF THE BRAND
• LOGO ANALYSIS
• BRAND AND LOGO EXECUTIVE PRESENTATION
• SETTING BRAND/LOGO ON ICON PRODUCT

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